RSSThe TKTS Discount Broadway Ticket Booth in New York City
May 12
In June 1973, the Theatre Development Fund (TDF) introduced something that would change Broadway forever: the TKTS half-price ticket stand. This discount Broadway ticket booth, located in the very heart of New York City’s Times Square, began distributing half-price tickets to Broadway shows on the day of performance. The TKTS booth became a hit with tourists and locals wanting to get good seats to a Broadway show for a good price. Today, one of the most common sights in Times Square is now that big winding line of people waiting for their turn to buy discount Broadway and Off-Broadway tickets at one of the booth’s many busy ticket windows. In recent years, as Broadway ticket prices have shot up dramatically, the discount ticket booth has become more vital than ever, providing people with a discount option to full-price Broadway tickets that have soared to well over $100 a piece.